Need to know where the hot downtown parties are this week? Or are you a frustrated marketer trying to reach elusive urban twenty to thirty somethings?
49st is an Internet-based party guide and hosting service created to connect advertisers and club owners with hard-to-reach young urban professionals.
49 Street has attracted 15,000 subscribers who receive daily updates on what's hot where and when. It enables members to get on guest lists, receive discounts or purchase tickets either through the Internet or cell phone text message.
49th Street members, who get perks such as front-of-the-line access and free drinks, in return give personalized information such as age, income and tastes. The list of suggested parties and events are tailored to their tastes. In most cases, they can buy tickets or RSVP via the Internet or their cell phones.
-National Post-
